Care That Actually Feels Like You
Custom, plant-based hair and body care made to match your needs, your vibe, and your everyday life.
Our Mission
Natural Urbanity is rooted in the belief that care should feel personal, nourishing, and empowering.
We create customizable, plant-based hair and body care that supports intentional care practices, education, and everyday connection—honoring where you come from and where you’re going.
Our Promise
We’re real intentional about what goes in.
No petroleum. No parabens. No phthalates. No mineral oil. None of the extras your body didn’t ask for.
Just natural and naturally-derived ingredients—including the scents—so you can feel good about what you’re putting on your hair and skin.
And if your skin said “we don’t do that,” we got you—select products can be customized for allergies and sensitivities.
Featured Products
Meet Cheriece
What started as a personal shift—transitioning from relaxers back to my natural hair—quickly turned into something bigger. At the time, finding products that were both effective and affordable (especially with a big family) wasn’t easy.
So I started creating my own.
That curiosity turned into research, and that research opened my eyes. I realized how many products were filled with unnecessary or low-quality ingredients, while still being labeled as “natural.” It didn’t sit right with me.
I knew there had to be a better way—not just for my family, but for others too.
Natural Urbanity was built from that place. A space where care is intentional, ingredients matter, and you don’t have to overspend to get quality.
My goal has always been simple: to create products that feel good, work well, and meet you where you are—so you and your family can feel confident in your care, every day.
The meaning behind our name Natural Urbanity
nat-u-ral: real, honest, rooted in nature
ur-ban-i-ty: refined, expressive, culturally grounded
At Natural Urbanity, our name reflects the balance we believe in.
Natural honest always about using natural and naturally-derived ingredients.
Urbanity represents culture, expression, and individuality. It’s about showing up as your full self—elevated, real, and unapologetically you.
Together, it’s a reminder that care doesn’t have to be one or the other. You can be grounded and expressive. Simple and elevated. Natural and refined.
No matter your hair type, skin type, or personal style—there’s a version of you that deserves to be cared for, honored, and seen.
From our city to yours, this is care that meets you where you are.
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